Marketing Support for Women Start-ups

Maria Racanelli, a Professor from Humber college in Canada came to Vietnam to work as a volunteer –with our partner – the Women Initiative for Start-ups & Enterprises (WISE) from July 29 to August 19.

During her mission in Vietnam, she worked with the leaders of WISE to support building their capacity, especially on marketing. She also had coacing sessions with 11 members of WISE in Hanoi and Ho Chi Minh city to support them review their business plans and give recommendations for further development.

On this occasion, she hosted two workshops in Hanoi and Ho Chi Minh cityon Marketing – Customers are your Business. Around 50 women start-ups attended these workshops and they were equipped with sound knowledge on marketing through group exercises and lessons sharing. The participants worked together to analyse the customers’ insight, discussed examples of customers’ demands on specific products/services, such as smart-phone or Grab service, create customers’ profile, identify customers’ demands based on their products/services, how to create value for customers, the importance of pricing strategy, how to get and use customer feedbacks. In addition, participants were encouraged to share practical examples at  their company.

The workshops, received many positive feedbacks from WISE and participants. Ms. Thuy, WISE’ representative said “two most valuable things the expert contributed were her good expertise on marketing for businesses, and her excellent ability to inspire the participants”. Mai Tran, a participant said: “Though the lesson was quite short, it was really focused. The expert hasfantastic expertise, her speaking was easy to understand, and she was very enthusiastic”. Or “the training course helped her better understand her customers and enabled her to re-orient her marketing strategy”, said Hua Hien, another participant.What was important was that many participants said they will apply the knowledge learned to  start their marketing work, create customers database, and developproducts to meet customer’s  demands.

Women are the target group of Uniterra program managed by WUSC and we hope to have more supporting activities in future.